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What is HTTPS and why should you consider the switch?

What is HTTP? HTTP or HyperText Transfer Protocol as it's also known, is one of the most fundamental elements of the world wide web. Your web browser uses this to communicate with the server where a website is hosted. This allows responses to be sent between yourself (the client), and the server, which gives you the ability to access different websites. When you've clicked on a site you've probably noticed that the website address is prefixed by HTTP, for example "". S…

Why is page speed important for SEO?

Definition: Page speed is the measurement of how fast the content on your page loads. What is page speed? Page speed can be described in two ways: Page load time - This is the time in which it takes to fully load all of the content on a specific page. Time to first byte - This is the time in which it takes for your browser to receive the first byte of information from the web server. It's important to avoid confusing page speed with the term "site speed" which is actually the page speed for a…